Alyf

This Terms and Conditions, Privacy Policy and Notice ("Notice") explains how we at Alyf Inc., a company incorporated in Delaware ("Alyf", "us", "we" or our") handle the information we collect from or about you when you use or access the Alyf Services (as defined below). We discover, develop and deliver clinically-validated software-based therapeutics for complex chronic conditions to provide better outcomes for patients and advanced tools for clinicians to deliver personalized care and cost-effective solutions. 

This Notice is related solely to the Alyf Service and is different from a Notice of Privacy Practices governing any health care services you may receive from your health care providers including Alyf Care.

This Notice applies to (1) all Alyf websites that link to this Notice (each, a "Site"), (2) our or any third party wearable medical devices that are used in conjunction with our Software (as defined below) (each a "Device" and collectively the "Devices"), (3) the Alyf platform or any other software that we make available to you ("Software"), (4) the Alyf web applications and mobile applications (each an "App" and collectively the "Apps") and all of the services available therein (collectively referred to in this Notice as the "Alyf Service") that may be provided by one or more of our affiliates. This Notice provides you with information about our practices with respect to the privacy of your personal information. This Notice also discusses the uses and disclosures we may make with respect to your personal information. This Notice also describes the risks of using electronic communications and electronic storage of your personal health information. We reserve the right to change the terms of this Notice from time to time and to make the revised Notice effective for all personal information that we maintain. 

Alyf contracts with various health care providers and health plans, including Alyf Care, which are "covered entities" under the Health Insurance Portability and Accountability Act and its implementing regulations ("HIPAA"). At the heart of Alyf is our Alyf Cor Engine, which predicts clinical exacerbation in advance of a critical event. It allows clinicians to deliver more personalized care and enables better patient outcomes. Alyf is the owner and operator of the Alyf Cor Engine and of the other platforms and services that constitute the Alyf Service. We are required by law, as a "business associate" (as that term is defined under HIPAA) of our HIPAA covered entity clients, to maintain the privacy of "protected health information." "Protected health information" or "PHI" includes any individually identifiable information that we obtain from you or others on behalf of a covered entity that relates to your past, present, or future physical or mental health, the health care you have received, or payment for your health care. Pursuant to the HIPAA business associate agreements and other agreements that we enter into with our covered entity clients, we may use and disclose your PHI only in accordance with the rules and procedures set out in those agreements. The collection, use or disclosure of your PHI by our covered entity clients is not governed by this Notice and any such collection, use or disclosure is subject to the relevant privacy policies or notices of such covered entities.

1. Information we collect about you and how we use it

If you are a registered user of the Alyf Service, we may collect information that personally identifies you and the type of information collected depends on the type of user you are.

• If you are a patient, we collect demographic and health information about you, as more specifically described below. We also collect anonymized data (such as your account unique identification number) that do not allow us to re-identify you.

• If you are a medical professional (e.g. clinician, doctor, nurses, etc.), we may collect personal data such as your name, email address and phone number so that we can contact you with regards to your and your patient's use of the Alyf Service.

We will indicate if the collection and provision of certain categories of personal data is mandatory. For any such categories, we may not be able to provide you with access to the Alyf Service if you do not provide us with the required information.

Please see below for more details on the types of personal data that we may collect from you. 

When you (as a patient) activate an App

When activating an App, you will be asked to enter identifying information about yourself, such as user name and password. Depending on the specific Device you use, we may also collect additional health data such as your heart rate, respiration rate, weight, blood pressure, SpO2 and body temperature on an ongoing basis and transmit this data to authorized health care providers and study sponsors. We may use this information to personalize your results provided to your health care providers through the Alyf Service – for example, to provide personalized health models which predict or signal health deterioration, health improvement and medication effect to your medical practitioner, hospital, etc. The type and categories of data collected depends on the Device that is used. To see the full list of data that your Device collects, please consult the brochures that were provided together with your Device or the App. 

When you provide us with personal data through your Device, you represent to us that such personal data is your own and does not relate to a third party. The personalized Alyf Service provided to you will be based on such personal data. Therefore, please do not share your Device with anyone.

When you create a Alyf account

When you create a Alyf account, we may ask for some personal data, including your name, email address and telephone number, depending on the specific customer implementation.

When you visit our Sites 

Alyf collects industry standard data from everyone who visits our Sites — even if you don’t have a Alyf account. This includes log data that automatically records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that’s relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly. We also collect data from cookies. To see the full list of cookies we use and how we use them, please read our Cookie Policy below.

When you sync your data

When you sync your data, the health data recorded on your Device is transferred from your Device to our servers. This data is stored and used to provide the Alyf Service and is associated with your account.

When you contact us for help

Whenever you contact Alyf for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the Alyf Service. 

Information from third parties

We may obtain your personal data from third party sources (e.g. healthcare providers, insurance providers, study sponsor etc.) that is necessary to provide you with the Alyf Service. Examples of such personal data we may obtain from third party sources include your contact details.

2. Additional uses and disclosures of your personal data

We may also use information about you in to perform the following functions: 

• Validate and complete your user account registration;

• Provide, maintain, and improve the Alyf Service and your user experience;

• Send you important notices, updates, security alerts, support, and other administrative messages regarding the Alyf Services;

• Monitor and analyze trends, usage, and activities related to the Alyf Services

• Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Alyf and others;

• Communicate with you about us and our services, including offers, promotions, rewards, events, news, and other information that may be of interest to you;

• Maintain records for internal business purposes;

• Link or combine information we receive from others to help us understand your needs and provide the Alyf Service; and

• Carry out any other purpose described to you at the time we collect your information.

If you are a patient user receiving treatment from a covered entity client, Alyf will use your information on behalf of the applicable covered entity client in accordance with the business associate agreement into which we enter with such covered entity client.

WWe may also aggregate and/or de-identify data that is collected as noted in Section 1 above and (i) use certain of the anonymized and de-identified data to research, understand and improve the Alyf Service; to troubleshoot the Alyf Service; to detect and protect against error, fraud or other criminal activity; and to protect the security or integrity of the Alyf Service; and (ii) use and disclose aggregated, de-identified data to provide improved medical care, clinical research, or health-related research or reports; provided that such de-identification and aggregation is not prohibited. If we provide this information, we perform appropriate procedures so that the data does not identify you and prohibit recipients of the data from re-identifying it back to you.

3. When we share your personal information

We may share information about you in the following ways: 

• With our service providers. We share personal information with companies who provide services to us such as helping us provide, maintain, and improve the Alyf Services and your user experience.

• With healthcare providers. If you are a patient user, we may share personal information that we collect from or about you with the healthcare providers who use the Alyf Services to provide health care services to you or with which we have contracted to provide the Alyf Services to you. 

• If we believe such disclosure is necessary or for legal reasons. We may disclose personal information about you to comply with a law, regulation, legal process or governmental request; to assert legal rights or to defend against legal claims; or to prevent, detect or investigate illegal activity, fraud, abuse, violations of our terms or threats to the security of the Alyf Services or the physical safety of any person.

• In connection with a business transaction. In the event we sell, transfer or assign all or a portion of our business or assets (e.g., further to a sale, merger, consolidation, change of control, reorganization, bankruptcy or any other business transaction, including negotiation and due diligence of such transactions), we reserve the right to disclose any information we collect about you or from you. You acknowledge that such transfers may occur and are permitted by and subject to this Notice.

If you are a patient user, Alyf will share your personal information in accordance with the business associate agreement into which we enter with such covered entity client.

4. Retention of your personal information

If you are a patient user, we will retain your personal information for the period of time that is specified in the business associate agreement we have entered into with our covered entity client, otherwise, we will retain your personal information for only as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory accounting, or reporting requirements. In some circumstances, you may ask us to delete your personal information. Deletion of your account with us will not automatically delete the personal information held about you. If you would like to request that we delete your personal information together with the deletion of your account, please contact us at support@alyf.health. Our ability to comply with your deletion request is subject to any applicable legal, contractual or other requirement to maintain certain information, including your personal information. In that regard, please note that the deletion of your personal information from our database will result in us not being able to provide you with the Alyf Service.

5. Storage and security of your personal data

We maintain administrative, technical, and physical safeguards in an effort to protect the security of the personal information about you that we receive and protect it from misuse, interference and loss and against unauthorized collection, copying, access, modification or disclosure. Where you have chosen a password to access the Alyf Service, you are responsible for keeping your password confidential. Do not share your password with anyone. 

Due to the nature of the internet, we do not provide any guarantee or warranty regarding the security of your personal data during transmission to or storage by us and you acknowledge that you disclose your personal data to us at your own risk. Please contact us immediately if you become aware or have reason to believe there has been any unauthorized use of your personal data in connection with the Alyf Service. 

The personal data you provide to us or that is disclosed to us may be transferred to and stored with a cloud service provider with servers that are located in various jurisdictions. Some of these countries may not have the same or substantially similar privacy laws than those of your home jurisdiction. In those circumstances, Alyf will ensure that recipients in those countries will provide you with a standard of protection that is at least comparable to the protection of your home jurisdiction.

6. Risks Associated with Electronic Communications and the Storing of Your Personal Information Electronically

We understand the importance of protecting your personal information and take our security obligations seriously. We take a number of steps to safeguard the privacy and security of your personal information. However, any device or application connected to the Internet is susceptible to a security breach, despite the level of administrative, technical, and physical safeguards employed. This means that there is a risk that unauthorized persons may be able to access and read your personal information. By using the Alyf Services, you agree that you have read, understand, and accept this risk.

7. Cookie Policy

Some of the information that we collect will not personally identify you but will instead track your use of the Alyf Service or the Sites so that we can better understand how the Alyf Service is used by end users and in turn enhance and improve your experience in using the Alyf Service. This information can be obtained through the use of cookies and similar technologies. Cookies are small data files transferred to your device that recognises and identifies your device and allows your device to 'remember' information for future use. We may collect technical information from your web browser or mobile device or your use of our services through a web browser or mobile device, for example, performance data about your device, carrier/operating system including device and connection type and IP address. Unless you have elected to remain anonymous through your device and/or the web browser, the abovementioned information may be collected and used by us automatically through your use of the Alyf Service or the Sites. 

You have a number of options to control or limit how we and our partners use cookies and similar technologies, including for advertising.

• Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. If you disable cookies, however, some of the features of the Alyf Service may not function properly.

• To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on by visiting https://tools.google.com/dlpage/gaoptout.

• To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.

• Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the "Limit Ad Tracking" setting, and on your Android device, enable the "Opt out of Ads Personalization" setting.

• When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout

The Sites do not respond to Do Not Track signals because we do not track our users over time and across third-party websites to provide targeted advertising. However, we believe that you should have a choice regarding interest-based ads served by our partners, which is why we outline the options available to you above.

8. Changes to our Privacy Policy/Notice

Alyf reserves the right to amend all or any part of this Notice. Any changes will be communicated to you through the Sites, Alyf Service and/or, where appropriate, through e-mail notification. Your continued use of the Site or the Alyf Service with us after any such changes are communicated to you constitutes your agreement to this Notice as amended.

9. Other Apps

The Apps or Sites may have links to other apps or websites. We are not responsible for the security or privacy of any information collected by such apps or websites and, while we do not permit those apps or websites to track your use of the Alyf Service or the Sites, we are unable to control whether such tracking mechanisms are implemented by those apps or websites. You should exercise caution and review the privacy statements applicable to the third-party websites and services you use. The use of online tracking mechanism by those third-party websites and services is subject to those third parties' own privacy policies, and not this Notice.

10. Effect of Notice

This Notice applies in conjunction with any other policies, notices, contractual clauses and consent statements that apply in relation to the collection, use and disclosure of your personal data by us.

11. Contact Us

All comments, queries and requests relating to our use of your personal data are welcomed and should be addressed to support@alyf.health.